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Case Study: Prohibition by El Mocambo
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Case Study: Prohibition by El Mocambo

The scope of this projected included branding, merchandising, interior/exterior design as well as building an online storefront. The project began with utilizing a minimal budget to bring the building up to code as well as designing the storefront inside and out. Custom merchandise design with co-branded Black Lemonade Clothing was also utilized.


ClientEl MocamboServicesArt Direction, Branding, Merchandising, Web Design, Interior/Exterior Design

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Handmade Sign

Hand made and painted using reclaimed wood from old refrigeration unit.

Prohibition by El Mocambo

Prohibition by El Mocambo

An evening photo shoot from the sidewalk.

Prohibition by El Mocambo

Inside The Store

A pic from one of the displays looking outwards.

Prohibition by El Mocambo

Custom Designed Iron Gate

Custom iron gate. Aprox 8 feet tall. Top arch is removable. Inspired by Parisian and Old New York styling.

Rustic Lighting

A close up of Edison & Cage lighting we used throughout the building.

Prohibition by El Mocambo

Custom Lighting Fixture

The custom fixture incorporates lighting and teeshirt displays. Oak wood, plumbing pipe, custom mounted electrical outlets.

Prohibition by El Mocambo

Removable Door Display

The doors were designed to easily be removed and used as clothing displays

Prohibition by El Mocambo

Mugshot Wall of Fame

An instant attraction in the store. Mugshots from famous musicians over the years.

Prohibition by El Mocambo

Hobo Boots

A pair of one of the many items sold at Prohibition (pictured in the courtyard)

Prohibition by El Mocambo

BEFORE ROCKSTAR PIXEL DESIGN


MERCHANDISE DESIGN


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